How Combining SEO & Usability Solves 4 Common On-Site Problems | Search Engine Watch

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One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This primarily means stepping away from “bot obsession” and solely thinking about rankings and traffic.

Every campaign must meet site objectives while hopefully maintaining heightened organic visibility. SEO is evolving more to focus on satisfying the end user.

However, there are many times where I still want to make SEO, bot-focused revisions to a site that may impede upon site usability and the user experience. So this begs the question: which should win?

Both.
One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This primarily means stepping away from “bot obsession” and solely thinking about rankings and traffic.

Every campaign must meet site objectives while hopefully maintaining heightened organic visibility. SEO is evolving more to focus on satisfying the end user.

However, there are many times where I still want to make SEO, bot-focused revisions to a site that may impede upon site usability and the user experience. So this begs the question: which should win?

Both.
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