How CMOs Can Avoid The Common Social Media Mistakes

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In discussions with social media pioneers, it’s apparent that there are some common pitfalls that marketers make as they begin leveraging social media. As a follow-up to an earlier post regarding social media, I’ll address three common mistakes many CMOs are making: 1) failure to understand how social media links to the broader business strategies, 2) failure to develop a really strong content plan, and 3) failure to seed a discussion and instead focusing solely on self promotion.
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