How CMOs Can Avoid The Common Social Media Mistakes


In discussions with social media pioneers, it’s apparent that there are some common pitfalls that marketers make as they begin leveraging social media. As a follow-up to an earlier post regarding social media, I’ll address three common mistakes many CMOs are making: 1) failure to understand how social media links to the broader business strategies, 2) failure to develop a really strong content plan, and 3) failure to seed a discussion and instead focusing solely on self promotion.
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