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Engaging a business audience of One | Ogilvy One

“A brave, new business world.” It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche...

Big Data: Is Anonymity a Possibility?

We live in the era of Big Data: one in which we create 2.5 quintillion bytes of data a day. In fact, we create so much data that 90% of the world’s data today has been created in the last two years alone, according to IBM. The typical American office worker, for...

The Multi-device Consumer

In Google’s 2012 report: “The New Multiscreen World,” Google found that 90% of multi-device consumers switch between screens over the course of the day, averaging three different combinations a day (Google, 2012). The study also showed that as the consumer moves from...

IMC 619: Emerging Thought Leaders

This blog post is part of a Reverse Guest Blogging campaign that I ran as part of my Emerging Media class. This widget features  guest posts from my classmates’ blogs: each slide in the widget shows a snippet from the guest post, and links back to the post.  ...

What the Buzz? Creating Video that Goes Viral

These four videos from TED give different takes on creating viral video. Below, three infographics give an overview of how content goes viral. [tabs slidertype=”top tabs”] [tabcontainer] [tabtext]Seth Godin[/tabtext] [tabtext]Kevin Allocca[/tabtext]...