Inbound Marketing Glossary: H

the ultimate inbound marketing glossary

Home Page

The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to
help users and search engines navigate your website. As far as SEO goes, a home page is typically going to be one of…


The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only use a single H1 element on each page, and may want to use multiple other heading…


The title of an article or story.

Hidden Text

SEO technique used to show search engine spiders text that human visitors do not see. While some sites may get away with it for a while, generally the risk to reward ratio is inadequate for most legitimate sites to consider using hidden text.


Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.


Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents


Apache directory-level configuration file which can be used to password protect or redirect files. As a note of caution, make sure you copy your current
.htaccess file before editing it, and do not edit it on a site that you can’t afford to have go down unless…


HyperText Markup Language is the language in which pages on the World Wide Web are created. Some newer web pages are also formatted in XHTML. See also:
W3C: HTML Home Page


Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub
sites. A topical hub is a page which references many authorities. See also: Mike Grehan on Topic Distillation…