Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.

In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store.

Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google reports.

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