Going from Brand to Publisher, from Publisher to Brand

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Whether our efforts are better invested in content or context is certainly one of the major arguments in today’s digital world. While most of us are looking to choose a side, Deanna Brown, CEO of Federated Media, argues that these two players are dependent upon each other: “Content in the right context is ultimately king,” she said in a recentinterview with Brian Solis.

In other words, rather than declaring allegiance, our time would be better spent focusing on creating content that is not only reflective of the overall message, but also the platform on which in lives.

What say you?