Get Cheaper Adwords Clicks With a Mobile Optimised Website

"Google announced that having a mobile optimised webpage and Adwords strategy will now have a positive influence on the quality score that your mobile PPC keywords will receive. Quality score of course is a key element in how click costs are calculated – the higher your quality score, the lower your click costs. Google’s aim is to improve user experience, so gains in Quality Score for mobile keywords are dependent on you having a mobile optimised website in place AND having an Adwords campaign that is optimised for mobile internet users.."