QR Codes link print and mobile customers to the web, opening up interactive conversations with your audience. This allows instant immersion and engagement on every piece of collateral, with just a simple wave of a smartphone.
A QR Code is a two dimensional matrix barcode that stores data, such as a website URL or other information. QR Code scanner applications use your mobile device or smart phone camera to decode the QR Code, then use the decoded information to present relevant content, such as a website by using a decoded URL.
QR Codes in detail: