Content which is dynamic in nature and gives people a reason to keep paying attention to your website.

Many SEOs talk up fresh content, but fresh content does not generally mean re-editing old content. It more often refers to creating new content. The primary advantages to fresh content are:

  • Maintain and grow mindshare: If you keep giving people a reason to pay attention to you more and more people will pay attention to you, and link to your site.
  • Faster idea spreading: If many people pay attention to your site, when you come out with good ideas they will spread quickly.
  • Growing archives: If you are a content producer then owning more content means you have more chances to rank. If you keep building additional fresh content eventually that gives you a large catalog of relevant content.
  • Frequent crawling: Frequently updated websites are more likely to be crawled frequently.
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