“Within a single generation, digital media and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways in which we socialize and even conduct war. But is the technology moving faster than we can adapt to it? And is our 24/7 wired world causing us to lose as much as we’ve gained?” Digital Nation
The ubiquity of mobile phones is the most overt demonstration of the transformation that emerging technology has wrought in our personal and business lives.
So, What is Emerging Media?
Given the emergent nature of new and emerging media, developing an all-encompassing definition is difficult to come by. I found this definition by the BusinessDictionary.com to be quite useful. It defines emerging media as “New technologies that are currently developing or will be developed over the next five to ten years, and which will substantially alter the business and social environment. These include information technology, wireless data communication, man-machine communication, on-demand printing, bio-technologies, and advanced robotics.”
Just how Pervasive is Emerging Media?
To answer that question, allow me to introduce you to my Girl Friday: my iPhone. This word cloud includes many of the different functions it performs for me every day.
Why emerging media matters
In his book, “The Future of the Mass Audience,” Neuman writes that “what we define as emerging media will
a) alter the influence of distance,
b) increase the volume and speed of communications,
c) enable interactive communications and
d) permit the merging of media forms.”
Over the next few weeks, this blog will explore each of these four aspects in answer to the question: Why does emerging media matter?