Don’t Forget, Marketing Is About the Customer – Direct Marketing News

Don't Forget, Marketing Is About the Customer

In today’s consumer world there’s no escaping technology. According to the *MarketingSherpa 2013 Email Marketing Benchmark Report, powered by MECLABS and sponsored by Vocus, 58% of surveyed marketers cite the growing presence of mobile and tablets as a prime development that will affect email marketing programs in the next 12 months. Likewise, 57% cite social as a current force to be reckoned with. And with so many tablets, laptops, and smartphones to consider, it’s easy for marketers to get wrapped up in liking, and linking, and downloading and forget about the prime focus: connecting with the customer.
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