Death of Keyword Ranking Reports Cyrus Shepard Whiteboard Friday


With all the changes in search are keyword ranking reports still valuable. In todays Whiteboard Friday Cyrus Shepard discusses this and points out 10 other metrics to track and report.



  1. How do you assess the share of SEO contribution towards the overall KPI? What if the newly recruited Sales department fails – and it gets fired with the SEO agency because they were relying too much on the overall KPI? 🙂

What say you?