Data Geek or Storyteller? Today’s CMO Must Excel at Both

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Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing.

Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller.

Whose skills will reign supreme?

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