The first step to successful business communication is knowing who you’re talking to — but while this is straightforward for in-person interactions, it’s challenging in the digital realm. With the anonymity of online profiles, social networks can be a mysterious place.
However, there’s plenty of demographic data available on social networks if you go looking for it. For example, research from reputable sources like Pew Internet and Pingdom can give you a much clearer picture of who and where your target audience is hanging out on social media.
While many of these statistics follow conventional wisdom, there are always a few surprises! Let’s take a closer look at some of this social media demographic data and explore how you can leverage it for your business.