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Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...