Customer Experience is the Sum of Emotional Reactions

[testimonial]As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years.

Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see.

Video Topics/Questions:

– Iteration vs. Iteration

– My message to German and retailers everywhere

– The most important homework retailers should do around CX

– The major differences between the German and American startup scenes

[/testimonial]

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