Customer Experience: Altimeter’s Dynamic Customer Journey

This diagram “represents a detailed customer journey map that outlines the important steps your connected customers take during and following decision-making. The map also introduces the diverse elements that factor in to each step. Perhaps even more important are the channels and screens individuals use to make their way along the journey. Mobile, social, Web, IRL:  they each contribute to a customer experience that either helps or prevents them from moving along in your favor.”

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