A great article by Ann Murphy of Kapost on the benefits of content pillars and how to create them.
A content pillar is a substantive and informative work on a specific topic or theme that can be broken into many derivative pieces of content and distributed to multiple channels. A content pillar can be an eBook, report, guide, long video, or any significant (meaning large and thorough) content asset. By creating one content pillar instead of many disconnected, one-off pieces, it’s easy to break that finished asset into blog posts, infographics, videos, emails, social media updates, and other formats to attract different customer segments and communities across channels. […]
Ann Murphy, Kapost
Instead of thinking of each piece of content as a separate project, a separate topic, another item on the to-do list, the content pillar approach means thinking about 10 or 20 or 50 pieces of content that all turn on the same theme and support the same project. And when there are 10 or 50 pieces of content that turn on a single theme and share research and information, the process of creating that content gets easier (not to mention that you’ve just eliminated 9/10ths of the brainstorming process).
Gigi Griffis, B2C