Many forms of online advertising are easy to track. A conversion is reached when a desired goal is completed.
Most offline ads have generally been much harder to track than online ads. Some marketers use custom phone numbers or coupon codes to tie offline activity to online marketing.
Here are a few common example desired goals
- a product sale
- completing a lead form
- a phone call
- capturing an email
- filling out a survey
- getting a person to pay attention to you
- getting feedback
- having a site visitor share your website with a friend
- having a site visitor link at your site