Too often, in a mad rush to drive traffic, leads and engagement, marketers lean on aggressive attention-seeking tactics without taking the time to dig into what their prospects and customers actually want. The result? They get short-lived bursts of engagement that don’t drive any revenue or new business for their company

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Liz O’Neill Dennison

Marketing Profs


Liz Dennison of Kapost on how to increase engagement by developing a scalable content strategy. The five ways she discusses are:

  • Forming a Content Board
  • Using a Content Pillar Approach
  • Creating a Collaborative Editorial Calendar
  • Implementing Workflows
  • Building a Campaign Flowchart

A collaborative editorial calendar

Your editorial calendar should include deadlines not only for publishing content,
but also submitting, editing, designing, and promoting content | Kapost