An effective content strategy calls for more than great content ~ it also calls for the right technology to be employed to deliver it across multiple marketing channels. Emerging media has multiplied the technological options that are available to B2B content marketers, including content management tools, marketing automation, web-casting platforms, CRM and more. This makes it even more imperative to make the proper selection from an overwhelming array of options.
This guide by the Content Marketing Institute and Demandbase aims to help marketers evaluate and choose a solution. The guide also provides a starter list of key technologies and vendors for each stage in the customer purchase funnel.