Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

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After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?

  1. Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.
  2. Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.

Clearly #2.

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