CEB Marketing Blog » What Facebook’s Graph Search Means for Marketers

Marketing is, as a discipline, way too fast to jump on every technological bandwagon and Bright Shiny Object that the hype machine dangles in front of our faces. Most of the time, this is dangerous only in the aggregate; wasting a little time on one silly social media platform isn’t a huge deal.

But Graph Search is something different. And it shows that Facebook – and the marketers that enthusiastically await every new bell and whistle that the company produces – have gotten something fundamentally wrong about human nature.

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