Preparing for Media Interviews

A media kit, sometimes called a press kit, is simply an information packet about a business or product. It is called a media kit...

Creating a PR Plan

The public relations plan is the basis for your public relations program. Public relations plans can either be company-wide (improving the identity of a...

Experiential Marketing: IKEA

Blazinstar Experiential on behalf of Mediacom UK were tasked by IKEA to activate a large-scale nationwide initiative to mark the launch of IKEA’s 2010...

What is a Brand, Anyway? – Forbes

I think “brand” is one of those words that is widely used but unevenly understood. What does “brand” mean, and how has the word’s...

Dr. Pepper Ten – On The Subject Of Product Line Extensions

In this first part, we’ll discuss the strategy of product line extensions and explain why this is a great move for Dr. Pepper Ten....

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

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