What is a Brand, Anyway? – Forbes

I think “brand” is one of those words that is widely used but unevenly understood. What does “brand” mean, and how has the word’s application changed over time?

Dr. Pepper Ten – On The Subject Of Product Line Extensions

In this first part, we’ll discuss the strategy of product line extensions and explain why this is a great move for Dr. Pepper Ten. In part two, we’ll discuss...

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

Latest article

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...
What are Latent Semantic Indexing Keywordsvideo

Latent Semantic Indexing Keywords

Latent Semantic Indexing Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, your page...