What is a Brand, Anyway? – Forbes

I think “brand” is one of those words that is widely used but unevenly understood. What does “brand” mean, and how has the word’s application changed over time?

Dr. Pepper Ten – On The Subject Of Product Line Extensions

In this first part, we’ll discuss the strategy of product line extensions and explain why this is a great move for Dr. Pepper Ten. In part two, we’ll discuss...

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...