Pinterest Marketing:How community managers use Pinterest

The social ‘pinning’ site, Pinterest has grown into a major social site and hangout for the internet users, in a short span of time. Widely different from other social...

Infographic: Six Brand Advocate Archetypes – Dachis Group

The era of advocacy has arrived. There is no greater example than Red Bull Stratos where social users generated more than 60MM, peer-validated, trusted impressions, to their friends and...

Why Social Media Is One Of The Best Ways To Keep Your Customers Happy...

The challenge is how to capture and analyze the thousands of conversations in the social universe to identify the right issues your care team can and should address. The...

15 Must Do Things on LinkedIn | Social Technology Review

With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a...

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business |...

But how can you maximize your Pinterest activities without spending a ton of time on it? Well, along with scheduling your pins, one of the most effective but underutilized...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...