64 Google+ Content Strategies | Copyblogger

This infographic outlines 64 branding strategies that you can put into action to engage intelligently via Google+. Related Posts: 22 Ways to Create Compelling Content When You Don’t Have a Clue...
FaceBook Best Practices Why Use Facebook

FaceBook Best Practices: Why Every Business Should Use Facebook | Infographic

This infographic highlights some key Facebook stats that clearly show the benefits that businesses can derive from marketing on Facebook - in case you still have reservations. -- Sprout Social --

Two-Step Guide To Listening On Social Media | Awareness Inc.

In this infographic, Mike Lewis of Awareness Inc. shows a simple two-step process to better social listening, the better to tap in to the conversations happening about your brand. Using an example...

The Ultimate Guide to Hashtags | Sprout Social

In this infographic, Neil Patel of Quick Sprout gives a great overview of how to leverage hashtags for social media marketing.  

Social Media Strategy: Ford Motor Company

Ford was the first of the major global companies to leverage social media platforms. In fact, the paper attributes the company’s dramatic turnaround – from near-bankruptcy to highly-profitable -...

Social Media Assessment – How to Get Started

Social Media Assessment - How to Get Started from Walter Adamson pinterest-19910

How Zappos Makes $3.50 Per $1 Spent on Facebook Ads | Digiday

You know Facebook’s getting big with marketers when it shows up in specific job titles. At online retailer Zappos, Nate Luman is the Facebook marketing lead. That means he’s...

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...