How CMOs Can Avoid The Common Social Media Mistakes

In discussions with social media pioneers, it’s apparent that there are some common pitfalls that marketers make as they begin leveraging social media. As a follow-up to an earlier...

The Rise of Digital Influence

This slideshare by Brian Solis is a how-to guide on how to spark desirable outcomes through social media influence. The Rise of Digital Influence, by Brian Solis...

Platform Specific Social Media Marketing – Business Insider

In a new report from BI Intelligence, Business Insider's paid research service, we dig into the reasons why platform-centric approaches make more sense, and explore how to make them...

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business |...

But how can you maximize your Pinterest activities without spending a ton of time on it? Well, along with scheduling your pins, one of the most effective but underutilized...

Social Objects: Give Them Something to Talk About

Hugh Macleod defines a social object as “the reason two people are talking to each other, as opposed to talking to somebody else. Human beings ... like to socialize....

12 Top Community Managers Share Their Tips for Better Engagement

Mashable gathered tips from top community managers to help you boost activity on your social platforms — they're grouped into various engagement-inducing "actions" below. The individuals we spoke with...

The World of Social Objects | JESS3

This slideshare presentation gives insights into what social objects are, as well as how they impact and are impacted by humans, communities and design. The World of Social Objects ...

How to use Twitter as an Effective Customer Service Platform|Confused.com Study

How to use Twitter as an effective customer service platform: a Confused.com case study Jamie Gibbs Is it possible to deliver great customer service in 140 characters? It has to...

What’s the value of a Facebook Fan? [Infographic]

An infographic that looks at (why) and how to value a Facebook fan. Not all brands need necessarily to create a Facebook page -- that depends on their objectives....

How Is Social Media Driving Revenue? INFOGRAPHIC – AllTwitter

Did you know that the likelihood of a consumer making a purchase increases when the user has a social connection with a brand or its products? We’re talking big numbers...
Twitter Engagement Ratevideo

Twitter Traffic Stats: Tips to Improve Your Twitter Engagement Rate

Increasing your twitter engagement rate can be a powerful benefit for your business. According to Twitter traffic stats, 57% of users have discovered a new small- or medium-sized business...

Digg

Social news site where users vote on which stories get the most exposure and become the most popular. See also: Digg.com

Report Gauges Companies’ Approach to Advertising on Social Media – NYTimes.com

Since the arrival of social media platforms, companies have tried to figure out how to best use them to get their messages to consumers, often with mixed results. Some...

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities | Convince and...

A community is "a social, religious, occupational, or other group sharing common characteristics or interests and perceived itself as distinct in some respect from the larger society within which...

Case Study: How to Increase Your Contest Entries 107% This Holiday Season

The holidays are a vital time for marketers. Consumer spending increases, online activity increases, and acceptance of new brands and products increases. In fact, a recent ShortStack.com study revealed that 50% more marketing campaigns are built during the holiday months (September to December) than any other time of year. In addition, ShortStack.com users, on average, [...]

15 Must Do Things on LinkedIn | Social Technology Review

With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a...

Convert Pinners Into Customers Following This Recipe for Success | B2C

This infographic by Nadia James details how your business can build an inspirational, informative Pins that will help you convert Pinners into customers, driving ROI. "A pretty picture simply is not enough to...

The SWOT of Social Media |

A presentation by Amy Wells on the pros and cons of social media. The SWOT of Social Media from Amy Grace Wells

20 Free Social Media Monitoring Tools You Should be Using | Small Business Trends

Social media is quickly becoming a main focus of marketing for small businesses. Social media is an excellent tool to build a community around your product or service, expand...

10 Powerful Facebook Ad Tools and Features Used by Successful Marketers – Jon Loomer...

This post by Jon Loomer highlights 10 tools and features that showcase the amazing potential of Facebook advertising. These are: Power Editor Partner Categories FBX Conversion Tracking Conversion Specs Custom Audiences Lookalike Audiences Saved Audiences Domain Sponsored Stories Dark...

Best Practices: Online Communities Deployment

This presentation by Lithium, gives an overview of best practices for running successful online communities. Get started on focusing on the areas that can create the best returns on...

Social Customer Service eBook – Customer Communities in 7 Steps – Downloads – Resources...

Building a better customer service strategy requires focusing on the customer experience – for support, collaboration and engagement. Would you like to achieve real world results like these by...
FaceBook Best Practices Why Use Facebook

FaceBook Best Practices: Why Every Business Should Use Facebook | Infographic

This infographic highlights some key Facebook stats that clearly show the benefits that businesses can derive from marketing on Facebook - in case you still have reservations. -- Sprout Social --

Social Technographics Defined | Forrester

The Social Technographics Ladder Social Technographics Defined 2010 from Josh Bernoff  

4 Ways Marketers Can Use Facebook Hashtags | Social Media Examiner

Why Facebook Hashtags? As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook. Using a hashtag # (or pound symbol) in front of a word or phrase turns the...

Infographic: Six Brand Advocate Archetypes – Dachis Group

The era of advocacy has arrived. There is no greater example than Red Bull Stratos where social users generated more than 60MM, peer-validated, trusted impressions, to their friends and...

Pinterest Marketing:How community managers use Pinterest

The social ‘pinning’ site, Pinterest has grown into a major social site and hangout for the internet users, in a short span of time. Widely different from other social...

How to Get More Likes on Facebook | Infographic

This infographic by Kissmetrics shows what creates the most engagement on Facebook, including post type, the length of post and time of posting.      

50 Social Media Case Studies You Need To Bookmark | Simply Zesty

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can...

20 Free Social Media Monitoring Tools You Should be Using | Small Business Trends

Social media is quickly becoming a main focus of marketing for small businesses. Social media is an excellent tool to build a community around your product or service, expand...

Social Graph

The Social Graph is "the idea that if you mapped out all the connections between people and the things they care about, it would form a graph that connects...

The Ultimate Guide to Hashtags | Sprout Social

In this infographic, Neil Patel of Quick Sprout gives a great overview of how to leverage hashtags for social media marketing.  

Netscape

Originally a company that created a popular web browser by the same name, Netscape is now a social news site similar to Digg.com. See also: Netscape.com 

How to Get More Tumblr Followers and Expand Your Social Reach

The first rule of Tumblr is: don’t talk about Tumblr. This is sort of the unofficial mantra of the blogging site, designed to keep the undesirables out and only...

Facebook Embedded Posts | Marketing Tips | Social Media Today

"The extent of how awesome Facebook's embedded posts will be is still unseen, but the immediate benefits to marketers is here so long as you use it." Read More...

Twitter Ads: Leveraging Objective-Based Campaigns

With Twitter's objective-based campaigns, marketers can choose from a range of key goals including driving Tweet engagements, Web site clicks or conversions, app installs or engagements, followers, or leads....

Pinterest Announces Buyable Pins for iPhone, iPad

Buyable Pins are coming to iPhone and iPad later this month. Rollouts for Android and desktop are planned in the future, but with no timetable yet. Source: www.adweek.com

Report Gauges Companies’ Approach to Advertising on Social Media – NYTimes.com

Since the arrival of social media platforms, companies have tried to figure out how to best use them to get their messages to consumers, often with mixed results. Some...

5 Ways to Find a True Influencer | Chief Marketer

More and more, marketers are using social media to tap into influencers to bolster reach and sway their audience to see a product or brand differently. Yet, they spend very...

Why Social Media Is One Of The Best Ways To Keep Your Customers Happy...

The challenge is how to capture and analyze the thousands of conversations in the social universe to identify the right issues your care team can and should address. The...

13 Facebook Ads We Got That Were Right on the Money (and Why) |...

In this article, James Scherer of Wishpond the breaks down 13 kickass Facebook Ads, describing in detail the elements he likes most, giving a rating out of 10, and...

Two-Step Guide To Listening On Social Media | Awareness Inc.

In this infographic, Mike Lewis of Awareness Inc. shows a simple two-step process to better social listening, the better to tap in to the conversations happening about your brand. Using an example...

64 Google+ Content Strategies | Copyblogger

This infographic outlines 64 branding strategies that you can put into action to engage intelligently via Google+. Related Posts: 22 Ways to Create Compelling Content When You Don’t Have a Clue...

How Zappos Makes $3.50 Per $1 Spent on Facebook Ads | Digiday

You know Facebook’s getting big with marketers when it shows up in specific job titles. At online retailer Zappos, Nate Luman is the Facebook marketing lead. That means he’s...

Which Demographics Use What Social Media

http://pinterest.com/pin/414894184392682403/

Social Media Strategy: Ford Motor Company

Ford was the first of the major global companies to leverage social media platforms. In fact, the paper attributes the company’s dramatic turnaround – from near-bankruptcy to highly-profitable -...

Should Tumblr Be A Part of Your Social Strategy? | Simply Measured

According to a recent Tumblr study by Simply Measured, 31 of the Top 100 Brands are already on the network. Analyst Nate Smitha ascribes the success these brands are...

Social Media Assessment – How to Get Started

Social Media Assessment - How to Get Started from Walter Adamson pinterest-19910

10 Social Media Facts Facts You Should Know for 2014

[vimeo 89307127 w=540 h=303]Explore more visuals like this one on the web's largest information design community - Visually.http://visual.ly/embeder/embed.js

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...