Sunday, February 19, 2017

How One Blog Post Nearly Put Our Content Marketing Agency Out of Business

Like most legitimate content marketing agencies, we put a lot of effort into our SEO strategy. We have maintained a first page ranking for...

The Three Pillars Of SEO In 2014

Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets...

10 Smart Tips to Leverage Google+ for Increased Web Traffic | Moz

In this article, Cyrus Shepard notes that Google+ differs from Facebook and Twitter in that it offers marketers the opportunity to interact with visitors...

The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search...

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

“Imagine trying to read a book, and someone is waving something in front of you every few seconds. Both your reading speed and comprehension...

Knowledge Graph 2.0: Now Featuring Your Knowledge – Moz

Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may...

How Combining SEO & Usability Solves 4 Common On-Site Problems | Search Engine Watch

One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This...

The Top 5 Mistakes with Rel=”Canonical” Implementation

Allan Scott of Google posted a blog post on the Google Webmaster Blog on the mistakes often made with rel=canonical. He lists them as: To be...

What to Do if your Are Penalized by Google?

What to Do if your Are Penalized by Google? April 11, 2013 at 12:19PM It may happen that some inexperienced SEO guy gave you some...

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then...

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually...

Site Map

Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation...

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for...

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search...

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are...

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match...

Query

The actual "search string" a searcher enters into a search engine.

Query Refinement

Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals...

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction...

Ontology

In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual...

Organic Search Results

Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal...

LSI

Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword co-occurance....

Live.com

New search platform provided by Microsoft. See also: Live.com

Inbound Link

Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching...

Hilltop

Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents

Usenet

A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a...

Vertical Search

A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be...

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site

Filter

Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of...

Fuzzy Search

Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy...

De-Listing

Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites...

Catch All Listing

A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may...