10 Smart Tips to Leverage Google+ for Increased Web Traffic | Moz

In this article, Cyrus Shepard notes that Google+ differs from Facebook and Twitter in that it offers marketers the opportunity to interact with visitors through many more touch points,...

The Hierarchy of Web Presence Optimization

The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The...

Why Automatic Carousels Suck And Must Be Eliminated From Your Homepage

“Imagine trying to read a book, and someone is waving something in front of you every few seconds. Both your reading speed and comprehension would drop. It turns out...

Knowledge Graph 2.0: Now Featuring Your Knowledge – Moz

Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for...

How Combining SEO & Usability Solves 4 Common On-Site Problems | Search Engine Watch

One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience. This primarily means stepping away from...

The Top 5 Mistakes with Rel=”Canonical” Implementation

Allan Scott of Google posted a blog post on the Google Webmaster Blog on the mistakes often made with rel=canonical. He lists them as: To be more specific, the most common...

What to Do if your Are Penalized by Google?

What to Do if your Are Penalized by Google? April 11, 2013 at 12:19PM It may happen that some inexperienced SEO guy gave you some old-fashioned SEO advises that may...

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents...

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant...

Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search...

Site Map

Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation should help search engines find...

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for a worthless service. Rewrite (see URL...

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what...

Poison Word

Words which were traditionally associated with low quality content that caused search engines to want to demote the rankings of a page. See also: What Are Poison Words? Do They Matter?

Precision

The ability of a search engine to list results that satisfy the query, usually measured in percentage. (if 20 of the 50 results match the query the precision is...

Query

The actual "search string" a searcher enters into a search engine.

Query Refinement

Some searchers may refine their search query if they deemed the results as being irrelevant. Some search engines may aim to promote certain verticals or suggest other search queries...

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction and the brand strength of...

Ontology

In philosophy it is the study of being. As it relates to search, it is the attempt to create an exhaustive and rigorous conceptual schema about a domain. An...

Organic Search Results

Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are...

Personalization

Altering the search results based on a person's location, search history, content they recently viewed, or other factors relevant to them on a personal level.

LSI

Latent Semantic Indexing is a way for search systems to mathematically understanding and representing language based on the similarity of pages and keyword co-occurance. A relevant result may not...

Live.com

New search platform provided by Microsoft. See also: Live.com

Inbound Link

Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For...

Hilltop

Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents

Usenet

A search service which is focused on a particular field, a particular type of information, or a particular information format. See also: Google Groups - a popular Usenet archive interface.

Vertical Search

A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.com would be a B2B vertical search engine,...

Wordnet

A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site

Filter

Certain activities or signatures which make a page or site appear unnatural might make search engines inclined to filter / remove them out of the search results. For example, if...

Fuzzy Search

Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the misspellings at...

De-Listing

Temporarily or permanently becoming de-indexed from a directory or search engine. De-indexing may be due to any of the following: Pages on new websites (or sites with limited link authority relative...

Catch All Listing

A listing used by pay per click search engines to monetize long tail terms that are not yet targeted by marketers. This technique may be valuable if you have...

Latest article

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...
What are Latent Semantic Indexing Keywordsvideo

Latent Semantic Indexing Keywords

Latent Semantic Indexing Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. In a nutshell, they are keywords that are semantically linked to your main keyword. In practical terms, Google has confirmed that by using more LSI keywords, your page...