SEO HowTos

A Visual Guide: Keyword Targeting and On-Page SEO

Your business is not your home. Your home, with all its aesthetics and function, is largely to serve you and those you live with. If you like a piece of art, you buy it and hang it in your house and enjoy it. If you want a newer refrigerator in your kitchen, you buy one to […] The post Marketing Money: It Isn’t For You appeared first on Successful Blog.

Getting Branded Searches Right – Whiteboard Friday

http://moz.com/blog/getting-branded-searches-right-whiteboard-friday Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just want to send everyone through...

The Rules of Link Building – Whiteboard Friday

http://moz.com/blog/the-rules-of-link-building-whiteboard-friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics...

Surviving the SEO Slog – Whiteboard Friday

http://moz.com/blog/surviving-the-seo-slog-whiteboard-friday Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today's Whiteboard...

How Can Mobile SEO Help My Non Mobile or Local Business – Whiteboard Friday

http://moz.com/blog/how-can-mobile-seo-help-my-nonmobile-or-local-business Google recently said that mobile search volume could exceed desktop search volume by the end of 2014. Don't panic, though; there's quite a bit more nuance to...

Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday Keyword targeting is still an integral part of online marketing, but it isn't the same as it used to be, and we want to make sure you're...

5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday

http://moz.com/blog/5-things-i-wish-i-knew-as-an-agency-marketer-whiteboard-friday Working as an agency marketer is tough. I did it for a bit over two years and learned a lot of lessons. Along the way and since...

Are Links Losing Value in Google’s Ranking Algorithms – Whiteboard Friday

http://moz.com/blog/are-links-losing-value-in-googles-algorithm-whiteboard-friday There are some great arguments to be made on both sides of the question of whether links are losing value in Google's algorithm. In some ways, it...

6 Ways to Earn Higher Rankings Without Investing in Content Creation & Marketing –...

http://moz.com/blog/earn-higher-rankings-without-content-creation-whiteboard-friday Content is certainly important, but we have to remember all the other tools we have for improving our rankings. In today's Whiteboard Friday, Rand covers six great...

The Best Way to Suck at Marketing Rand Fishkin Whiteboard Friday

Sometimes we can forget when marketing that we are dealing with real people. In todays Whiteboard Friday Rand discusses marketing for long term success and moving away...

Death of Keyword Ranking Reports Cyrus Shepard Whiteboard Friday

With all the changes in search are keyword ranking reports still valuable. In todays Whiteboard Friday Cyrus Shepard discusses this and points out 10 other metrics to...

Manufacturer Required Duplicate Content Across Large Numbers of URLs Whiteboard Friday

Duplicate content across the web gets penalized by Google, this we know. But then how do we deal with such things as product descriptions that the manufactures...

How to Earn the Amplification of Influencers – Whiteboard Friday

Identifying and leveraging influencers can have an amazing ability to amplify your message and boost your brand. However it is often difficult to get them to help...

What Should I Put on the Homepage Whiteboard Friday

In todays world what should and shouldn't be included on your homepage to make it work best for you business? In todays Whiteboard Friday Rand provides some...

Why Guest Posting and Blogging is a Slippery Slope

Guest blogging can be great when done well. However one of the issues with guest blogging is that it can become redundant and unoriginal. For 2014 Rand...

The Ideagraph Whiteboard Friday Ian Lurie

Sometimes important links between topics can seem unrelated at first look. In todays Whiteboard Friday, Ian Lurie shows us how to find benefits from these links. source

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

In todays Whiteboard Friday Rand discusses how looking at people and their interests may drive more traffic in the long run more so then trying to rank...

Mobile App Metrics that Matter – Adam Singer – Whiteboard Friday

In todays Whiteboard Friday Adam Singer from Google stops by to discuss some of the most important metrics you should track to gauge how well your mobile...

Investing in Non Measurable Serendipitous Marketing

In todays Whiteboard Friday Rand explains why it makes sense to invest some time and energy into efforts that are not easily measurable. source

How To Swaggerjack the Power of Visual Memes – Lena West – Whiteboard Friday

Visual assets like memes and truly informative infographics are effective ways of driving traffic and conversions. In today's Whiteboard Friday, Lena West walks us through some of...

Web Psychology – Nathalie Nahai – Whiteboard Friday

In todays Whiteboard Friday Nathelie Nahai, the web psychologist, explains how user behavior across the web can help inform how we reach these users. source

Why Visual Assets Work Better Than Infographics – Whiteboard Friday

When done correct infographics can be very beneficial in relaying a lot of difficult to process information in a easy to consume format. However many infographics end...

Conversations that Don’t Involve Rank Reports – Dana DiTomaso

Dana DiTamaso gives a rundown on how to report client successes without the use of rank reports in this Whiteboard Friday. source

Using Google+ to Appear in the Top Results Every Time

In this Halloween edition of Whiteboard Friday, Rand explains how to use Google+ to help show up in the top results within Google. source

Ross Hudgens – Link Reclamation – Whiteboard Friday

In todays Whiteboard Friday Ross Hudgens explains how to go about getting links to your site from non linking mentions of your brand across the web. source

How Google is Changing Long Tail Search w/ Efforts Like Hummingbird

Google's Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches. source

5 Dos & Donts of International SEO Aleyda Solis Whiteboard Friday

When companies move into international markets they make the mistake of translating their current content and redirecting users without checking to make sure their message resonates with...

Taking Advantage of Google’s Bias to Hyper Fresh Content Whiteboard Friday

We continue to see the trend of Google displaying hyper fresh content within its search results. In this WBF Rand gives some examples on how to take...

Setting Goals as the Foundation of your Marketing WBF

There are tons of marketing tools at our disposal, so many that we tend to spend time searching for the right tool as opposed to setting the...

Data/Tool Driven Methods to Earn More Links Whiteboard Friday

What is a "better link" or a "high quality link"? In todays Whiteboard Friday Rand lets us know how to identify these links and gives us a...

Google Not Provided Update – Special WBF Summary

Special Whiteboard Friday release this week where Rand discusses keyword not provided. Watch the full video on the blog: http://bit.ly/1h1Z6bU source

Weighting the Clusters of Ranking Factors in Google’s Algorithm

During Mozs ranking factors survey we poll SEO's on what they believe the relative weights are of ranking factors within Googles Algorithm. In today's Whiteboard Friday Rand...

Future of User Behavior – White Board Friday – Will Critchlow

What is a implicit query and how come not provided is showing up more and more within our analytics. Will Critchlow discusses these topics and more in...

Solving the Pogo Stick Problem Whiteboard Friday Moz

Getting your site to display at the top of a SERP is quite an accomplishment, but it also takes quite a bit of effort to keep it...

Overcoming Client Objections Whiteboard Friday Brittan Bright

Whether the objection is over a line in your contract or an aspect of your process, when a client's thinking doesn't align with your own, moving projects...

SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

Today's web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the past, or do they...

Subject Matter Experts and Their Role in Digital Marketing Strategy – Whiteboard Friday

Establishing expertise and thought leadership is key to the success of your digital marketing strategy. In today's Whiteboard Friday, Eric Enge, explainsn how your team can work...

The Key to Empowering your Marketing Team Whiteboard Friday

What holds marketing teams back from accomplishing great things? In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way...

Heart to Heart about Link Building Michael King Whiteboard Friday

With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should be removed from our repertoire....

Why You Might Be Losing Rankings to Pages w Fewer Links Worse Targeting and...

Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the people who search for us,...

How to React When Google’s Search Results Dramaticaly Change Whiteboard Friday

Late last month, June 2013, Google made an update to its search algorithm that caused our MozCast to spike to an all-time high of more than 113...

Evolution of Search – Whiteboard Friday – Danny Sullivan

Knowing where we're going often means knowing where we've come from. The history of search engines is a short one, but one of constant change. In today's Whiteboard...

Top 4 Ways to Use Social Media to Earn Links – Whiteboard Friday

Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but earning the...

How Processing Fluency Impacts Web Marketing – Whiteboard Friday

As marketers, we're trained to think that our audiences consider the rational inputs we display, and through them, come to rational conclusions. But what about cognitive biases...

How Business Listings Are Generated By Google – Whiteboard Friday

As a local business owner, it's important for your business to be listed in Google's search results. But how do you fix your business listing if the...

Building a Marketing Flywheel – Whiteboard Friday By Rand Fishkin

See more: http://moz.com/blog/building-a-marketing-flywheel-whiteboard-friday By building up quality content, earning links, and building visitor loyalty on your website, you've been adding energy to a flywheel (not the kinetic kind,...

Conducting Market Research Before Investing – Whiteboard Friday by Rand Fishkin

The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many businesses are...

Evolution of the Local Algorithm – Whiteboard Friday by David Mihm

We've come a long way since the early 2000's, and local SEO has changed tremendously since the beginning of online search. In today's post, David Mihm discusses...

Remove Unnecessary Steps – Whiteboard Friday

The more you simplify your user experience, the more likely users are to accomplish the goals you've set for the product, website, or communication at hand. In...

Keyword Driven Personas – Whiteboard Friday

As inbound marketing continues to gain traction, it's time to start building your keywords into the bones of your site, rather than adding them once your site...

How to Move Rankings Up On Older, Existing Content – Whiteboard Friday

There's a movement happening in our industry where many SEOs are changing their titles and practices to "inbound marketing." Where did this shift originate, and how is...

5 Steps to Facebook Advertising – Whiteboard Friday

Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising! Comment below or join the conversation in the original blog...

Personalization and SEO – Whiteboard Friday

In this week's Whiteboard Friday, Rand takes us how personalization, user, and usage data impact search results and SEO! Feel free to comment below or join the conversation...

UX Myths that Hurt SEO – Whiteboard Friday

In today's Whiteboard Friday, Rand talks about some negative UX myths that we should probably ignore. source

Why Google Analytics Tagging Matters – Whiteboard Friday

In today's Whiteboard Friday, Rachael Gerson sheds some light on "dark social" and explains why tagging in Google Analytics improves the accuracy of your referrals. Take credit...

Why Remarketing? – Whiteboard Friday

In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips and tactics for remarketing success so that you can turn those visits into conversions! Feel free...

6 Ways to Use Fresh Links & Mentions to Improve Your Marketing Efforts –...

In today's Whiteboard Friday, Rand walks us through improving our marketing through fresh links and mentions, and he explains how you can use Fresh Web Explorer to...

The Varying Effectiveness of Social Proof – Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses different ways to approach your social proof and tactics to increase the potential conversion rate by increasing the specificity of...

The Partnership Trap – Whiteboard Friday

In this week's Whiteboard Friday, Andrew Dumont dives into the different forms a partnership can take, what to look for in perspective partnerships, and offer some tips...

How Unique Does Content Need to Be to Perform Well in Search Engines? –...

In this week's Whiteboard Friday, Rand discusses content marketing; what makes content unique in the eyes of the crawlers, and the banning of duplicate content. Pour yourself...

How to Win a Content Arms Race – Whiteboard Friday

In this week's Whiteboard Friday, Rand shares his tips on entering the content marketing arms race and what you can do to come out victorious in your...

How Do I Find a Good SEO? – Whiteboard Friday

In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni :-) nom nom nom! Feel...

High-Value Tactics, Future-Proof Link Building – Whiteboard Friday

In this week's Whiteboard Friday, Cyrus discusses how to future-proof your links from penalties and, at the same time, deliver higher rewards - no matter what tactic...

My Favorite Way to Get Links and Social Shares – Whiteboard Friday

In this week's Whiteboard Friday, Rand shares his favorite way to get links and social shares, while simultaneously seeding future plans to get links automatically built for...

Why You Might Want to Do SEO on Someone Else’s Site – Whiteboard Friday

This week, Rand discusses this theory and shares a few reasons why (along with examples of how) you should work SEO on someone else's page to help...

What’s Really Included in An SEO’s Job – Whiteboard Friday

In this week's Whiteboard Friday, Rand digs into the ever-changing duties of an SEO in today's fast-paced, volatile world. Find out what is really included in an...

Phoenix Rising: Bing’s New Webmaster Tools – Whiteboard Friday

In this week's Whiteboard Friday, Bing's very own Duane Forrester will be joining us in the Moz studio to personally walk us through the newly released Bing...

Using Twitter for Link Relationships – Whiteboard Friday

In this week's Whiteboard Friday, we'll talk about using Followerwonk for link relationships! Check out the blog post for the full video transcription: http://www.seomoz.org/blog/using-twitter-for-link-relationships-whiteboard-friday source

Using Followerwonk to Grow Your Twitter Account – Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses the newest free product for SEOmoz PRO members: Followerwonk! This splendid tool is a great way for SEOs to manage...

Top Ten Ways To get More Customer Feedback – Whiteboard Friday

In today's Whiteboard Friday, Joanna Lord shares some ideas for getting feedback good and bad, and explains how it may be important in ways you just might...

Ten Painless Tactics To Earn Attention On Twitter – Whiteboard Friday

In this week's Whiteboard Friday, Dan Shure talks about ten Twitter tactics for you to put to good use! Check out the blog post for the full video...

Structured Social Sharing Formula – Whiteboard Friday

In this Whiteboard Friday, Dana Lookadoo unpacks the Structured Social Sharing Formula (SSSF): 10 steps for optimizing Web pages and social shares. Feel free to join the...

Predicting Keyword Volume Before Data is in Adwords – Whiteboard Friday

In this week's Whiteboard Friday, Rand will be talking about predicting keyword volume - before the data is even in AdWords! He will show you how to...

Olde Tyme – Whiteboard Friday

Salutations, flappers and dappers! Today we come to you from the golden age of the Internet. That's right, the 1920's! SEOmoz's resident Whiskbroom has put on his...

Lessons Learned: Scaling to 100 Moz Employees – Whiteboard Friday

This week, Rand discusses how SEOmoz has handled our incredible growth without sacrificing our culture. We'll also talk about making the choice to maintain what you've built...

Getting On-Page SEO Right in 2012 and Beyond – Whiteboard Friday

Many of you are already familiar with our On-Page Reports. Keyword targeted On-Page SEO is still important, but as algorithms change, so must your On-Page optimization strategy. This...

4 Tips For Your Mobile SEO Strategy – Whiteboard Friday Moz

In this Whiteboard Friday, Aleyda Solis shares four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your...

Interview with Danny Sullivan – Whiteboard Friday

This week's Whiteboard Friday, we have something different in store for you. Danny Sullivan was here at the MozPlex Studio for an interview! Luckily he let me...

No, Content is Not the Only Way – Whiteboard Friday

Rand spoke briefly at Distilled's SearchLove conference on content marketing and ways to earn your customers. In this week's Whiteboard Friday, he elaborates on his talk with...

Getting Started with Guest Posting – Whiteboard Friday

This week for Whiteboard Friday, Eric Enge is going to be walking through how to get started guest blogging. From getting into the guest blogging mindset to...

Prediction: Anchor Text is Weakening…And May Be Replaced by Co-Occurrence – Whiteboard Friday

In this week's whiteboard friday, Rand make's some predictions that anchor text may be a fading factor (still powerful, just on the downswing) while co-occurence (which he...

The Difference Between Vendors and Consultants – Whiteboard Friday

This week's Whiteboard Friday, Rhea Drysdale is going to be discussing the differences between vendors and consultants. Rhea is one of the leaders in SEO consulting services,...

8 Ways to Find Old URLs After a Failed Site Migration – Whiteboard Friday

This week for Whiteboard Friday, Michael King is going to be going through some different ways you can track down old URLs after a site migration. These...

Comment Marketing as an Inbound Tactic – Whiteboard Friday

This week's Whiteboard Friday, Rand will be covering some wonderful white hat techniques that you can start using today. These tactics will help you spread your name...

10 “Myths” That Scare SEOs…But Shouldn’t – Whiteboard Friday

For this week's Whiteboard Friday, Rand will be tackling some SEO myths that might scare you, but shouldn't. From keyword density to reciprocal linking, lets set the...

Ways to Win Customers and Influence Rankings – Whiteboard Friday

Starting up your own consulting agency can be a difficult process and often times the most challenging step is finding new customers or clients. This week's Whiteboard...

The Penguin Update – Whiteboard Friday

In this week's Whiteboard Friday Rob Kerry covers the recent Penguin Update, including what to do and what not to do. I certainly wouldn't say that it's...

Convincing Upper Management -aka- Justifying Your Existence – Whiteboard Friday

Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define...

Negative SEO: Myths, Realities, and Precautions – Whiteboard Friday

This week Rand will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these...

Overcoming Your Winter of Dis-Content – Whiteboard Friday

Today Rand will be talking about 5 ways to overcome the content fatigue you may be experiencing. Feel free to share the ways you keep your content fresh...

How to Stop Over Optimizing and Start Creating for SEO – Whiteboard Friday

In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities. Check...

The New On-Page Optimization – Whiteboard Friday

In this week's Whiteboard Friday, Joanna Lord is covering some advanced techniques that you can use to optimize your landing pages. Check out the blog post for the...

How Google’s “Search Suggest” (Instant) Works – Whiteboard Friday

In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or business. Please leave you comments below with your...

Tools and Tactics to Test Your Product/Marketing Before You Launch – Whiteboard Friday

In this week's Whiteboard Friday, we will be covering the tools and tactics that you can use to test your product before it launches. Please leave your...

Visualizing the Marketing Funnel – Whiteboard Friday

In this week's Whiteboard Friday, Rand will be talking about visualizing and measuring your marketing funnel. Check out the blog post for the full video transcription: http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday source

Guest Blogging Strategies – Whiteboard Friday Moz

In this week's Whiteboard Friday, Rand will be covering a few guest blogging strategies that you can start using today. Check out the blog post for the full...

The Math of CRO – Whiteboard Friday

This week Rick Perreault from Unbounce joins us to show the value behind CRO and how you can show its value to your clients/bosses. Check out the blog...

8 Ways To Delight The Pants Off Your Community – Whiteboard Friday

Today, Jen Lopez talks about keeping your community happy. So sit back and relax - you're about to learn some excited tips on ways to make your...

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...