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USA Network Launching Social Platform to Accompany Reality Show

USA Network Launching Social Platform to Accompany Reality Show April 12, 2013 at 09:52AM The platform is meant to mirror the experience of the new show, The Moment, and to...

These 4 Head-Smackingly Simple UX Changes Grew Sales 50%

These 4 Head-Smackingly Simple UX Changes Grew Sales 50% April 12, 2013 at 08:00AM You can instantly glean an amazing amount of actionable information simply by watching and listening to...

Get More Mileage From Your Content Through Repurposing

Get More Mileage From Your Content Through Repurposing April 12, 2013 at 07:19AM Get More Mileage From Your Content Through Repurposing is a post by SEO expert Jared Oldham. For...

Shortcuts for Matt Cutts

Shortcuts for Matt Cutts April 12, 2013 at 04:00AM Matt Cutts and the SEO community have a kind of love hate relationship. He is one of the few people who...

37 Mind Blowing Secrets About Guest Blog Posts

37 Mind Blowing Secrets About Guest Blog Posts April 12, 2013 at 06:00AM As someone who is involved in blogging and all things related to it, you probably come across a...

Maximising the Social Impact of Content

Maximising the Social Impact of Content April 12, 2013 at 05:04AM We write content for a manner of reasons; to discuss the topics of the day, to share thoughts and feelings,...

The Real Value of Google Authorship Isn’t AuthorRank

AuthorRank isn’t here yet, but there’s no reason to believe that it won’t be a significant ranking factor sometime in the future. Members of Google’s top brass have signified...

6 Requirements For A Sound Paid Search Bidding Strategy

6 Requirements For A Sound Paid Search Bidding Strategy Jason Young April 11, 2013 at 09:15AM Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the...

How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing

How to Deliver Presentations That Are Awe-Inspiring, Not Yawn-Inducing April 11, 2013 at 08:00AM I just returned from Michael Stelzner’s Social Media Marketing World conference, and had the chance to meet...

Competitive Research: 6 Tips For Getting Social & Audience Metrics For Your Competitors’ Sites

Measuring traffic and social metrics for your own site is easy – just take a peek in Google Analytics for a wealth of traffic, conversion, and social data. Analyzing your...

6 Requirements For A Sound Paid Search Bidding Strategy

Jason Young April 11, 2013 at 09:15AM Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries,...

The Holy Grail of Internet Marketing: Owning the Whole SERP

The Holy Grail of Internet Marketing: Owning the Whole SERP Will Scott April 11, 2013 at 08:15AM In many ways, taking charge of your search engine results page is like...

9 Content Marketing Lessons From Tourism Australia

9 Content Marketing Lessons From Tourism Australia Salma Jafri April 11, 2013 at 08:00AM In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull...

Discovering Your Client’s Voice while Ghostwriting

Discovering Your Client’s Voice while Ghostwriting April 11, 2013 at 06:00AM Buffer Writing for an array of clients is my biggest challenge as a content marketer for one simple reason; I...

International SEO Core Considerations

International SEO Core Considerations April 11, 2013 at 06:00AM When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the...

Write, play, live: Said well, done even better

Write, play, live: Said well, done even better April 11, 2013 at 05:00AM Sometimes an encouraging word makes all the difference on a difficult day. And some days all we need...

Today’s Marketing Mantra: “How May We Help You?”

Today’s Marketing Mantra: “How May We Help You?” Kevin Bailey April 11, 2013 at 04:00AM You likely hear this question every time you make a customer service call or order a...

The Content Marketing Elephant & the Enterprise

The Content Marketing Elephant & the Enterprise April 11, 2013 at 02:00AM When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams...

SEO Checklist for 2013 (Infographic) – Ben Norman

SEO Checklist for 2013 (Infographic) - Ben Norman Dee April 11, 2013 at 01:55AM Search Engine Optimisation has changed heavily over the last few years which is why I've created...

Global Marketers Still Rate SEO, Email Marketing As Tops for ROI – Marketing Charts

Global Marketers Still Rate SEO, Email Marketing As Tops for ROI - Marketing Charts Dee April 11, 2013 at 01:54AM 75% of global marketers (primarily from the UK) rate SEO...

5 SEO Tools You Might Not Have… Yet | Search Engine Journal

5 SEO Tools You Might Not Have… Yet | Search Engine Journal Dee April 11, 2013 at 01:54AM Excerpted from article by Kristi Hines, author of Kikolani, posted on Search...

Google Fights Human Trafficking Using Big Data

Google Fights Human Trafficking Using Big Data Thursday April 11, 2013 Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human...

Social Marketing Directors Share Social Tips and Wisdom – Technorati

Social Marketing Directors Share Social Tips and Wisdom - Technorati Dee April 11, 2013 at 12:46AM Technorati Social Marketing Directors Share Social Tips and Wisdom Technorati Social cost analysis benefits cannot be measured...

Taking Care Of Business: Social Media Will Transform Customer Service – Forbes

Taking Care Of Business: Social Media Will Transform Customer Service - Forbes Dee April 11, 2013 at 12:46AM Social media is no longer just a clever marketing tool: It’s also...

The truth about SEO through custom content marketing data – Brafton

The truth about SEO through custom content marketing - Brafton Dee April 11, 2013 at 12:43AM What is content marketing? It's whatever you make of it, but new studies...

Mobile Marketing: Which Social Network Will Win Your Advertising Dollars?

Mobile Marketing: Which Social Network Will Win Your Advertising Dollars? Dee April 11, 2013 at 12:43AM source: Socialnomics Mobile use is on the rise, and so are mobile advertising opportunities....

How Organisations Structure Their Social Media Teams (INFOGRAPHIC) – Trevor Young – PR Warrior...

How Organisations Structure Their Social Media Teams (INFOGRAPHIC) - Trevor Young - PR Warrior | Where PR meets social media meets content marketing Dee April 11, 2013 at 12:42AM I...

Social Marketing Directors Share Social Tips and Wisdom – Technorati

Social Marketing Directors Share Social Tips and Wisdom - Technorati Dee April 11, 2013 at 12:46AM Technorati Social Marketing Directors Share Social Tips and Wisdom Technorati Social cost analysis benefits cannot be measured...

53 New Mobile Marketing Facts Research/Charts | Heidi Cohen

53 New Mobile Marketing Facts | Heidi Cohen Dee April 11, 2013 at 12:46AM Mobile penetration for smartphones, tablets and other connected devices continues to expand, changing how both...

The truth about SEO through custom content marketing data – Brafton

The truth about SEO through custom content marketing - Brafton Dee April 11, 2013 at 12:43AM What is content marketing? It's whatever you make of it, but new studies...

Mobile Marketing: Which Social Network Will Win Your Advertising Dollars?

Mobile Marketing: Which Social Network Will Win Your Advertising Dollars? Dee April 11, 2013 at 12:43AM source: Socialnomics Mobile use is on the rise, and so are mobile advertising opportunities....

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign – Search...

How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to...

Why Storytelling Is The Ultimate Weapon | Co.Create

Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message. Read More...

How to Use the New Pinterest, What Marketers Need to Know | Social Media...

Are you up to date with all of the latest changes on Pinterest? Pinterest recently made several changes to their site. They modified some features, added new ones and even got...

Taming Big Data | A Big Data Infographic

http://wikibon.org/blog/wp-content/uploads/2012/05/big-data-infographic.html

How Google Works

Infographic by the Pay Per Click Blog

Eight Myths of Social Media Measurement | PRSAY..

So what if your company got 1,000 new Facebook ‘Likes’ or 1,000 views on YouTube. You can count to your heart’s content, but unless you examine what made your...

What is Foursquare?

  Foursquare is, at its heart, a social city guide with the ability to recommend places based on your activity, that of your friends and other foursquare users. You use...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...