Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the current location, altitude, and speed...

Geofencing

With geofencing, a consumer inside aspecified area would be served an advertisement, while a consumer outside this area would not. Mobile devices allow for this to be possible and...

McDonald’s adds NFC games to restaurant tables • NFC World

McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. [youtube https://www.youtube.com/watch?v=c6ATOgEcR1U&w=853&h=480] Read More...

Good Practices to Maximize your Mobile SEO

Good Practices to Maximize Your Mobile SEO from Aleyda Solis

Study: Mobile+TV Ads Work Way Better Than TV Ads Alone – Forbes

Who says multitasking doesn’t work? We notice and respond to ads much more on iPads and iPhones while we’re watching television than we do to TV ads alone, according...

Digital Marketing Infographic for the Relationship Era

Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads...

QR Code Statistics – Smart Insights Digital Marketing Advice

I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working fantastically well for QR code...

The missing link in QR code and Facebook marketing – Mobile Marketer – Columns

Mobile marketing and QR codes are part of an established tradition of promotion for a variety of industries. However, that strategy often overlooks the added importance of social media,...

How Emerging Media has transformed the Customer Purchase Journey

The traditional customer purchase funnel is yet another casualty of emerging media: today’s customers neither enter nor exit the purchasing path at the same point. This has created the...

How to Use QR Codes to Generate More Facebook Likes

Learn how to create Social QR Codes that will encourage fans and customers to like your Facebook Pages. Read More...

Google to Marketers: Go Mobile or Go Home – Forbes

As people do more and more of their online activities on smartphones and tablets, Google wants them to see its ads on those screens too. Problem is, marketers have...

The ABCs of A/B Split Testing – Direct Marketing News

Imagine this scenario: A “freemium” dating site with millions of members and a mobile app is offering 15% off on an upgrade to a premium membership. The company identifies...

Geoaware

Geo-aware, ... allows advertisers to recommend certain actions based on the consumer’s relative position. Dynamic advertising and HTML5 have really helped this effort be successful, as advertisers are able...

Optimize Your Mobile Marketing Database – CRM Magazine

With an accurate and targeted mobile database, you can manage your customer opt-ins, identify communications preferences, monitor behavior, and capture and manage preference shifts. Without it, you limit the...

Why Should Marketers Care About Mobile Marketing?

To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Associationand...

Top 10 Trends in Mobile Across Paid, Owned, Earned Media | Search Engine Watch

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here...

Hispanics Over-Index in Mobile Use For Local Shopping

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and...

13 Creative Ways to Use QR Codes for Marketing | Fast Company

QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your...

Geofencing

With geofencing, a consumer inside aspecified area would be served an advertisement, while a consumer outside this area would not. Mobile devices allow for this to be possible and...

Why Mobile Shouldn’t Scare Small Business Marketers – Direct Marketing News

According to comScore, more than 57 percent of U.S. consumers own a smartphone. Not only is our country increasingly leading mobile lifestyles, but we're on the brink of becoming...

For Mobile Devices, Think Apps, Not Ads – Harvard Business Review

Many companies are betting that with some tweaking, mobile ads will become an integral part of their communications strategies. Indeed, one of the most celebrated media graphics produced in...

The Case for Mobile Marketing: Why a Mobile Marketing Strategy is Indispensable to Your...

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. The four infographics...

Location, Location, Location: Geo-marketing and Why it Matters

Source: blog.kissmetrics.com via Gotcha! Mobile Solutions on Pinterest

7 Stats Show Mobile Marketing is Crucial for Your Business | Entrepreneur.com

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons to do so. Read More...

Barclays Adds Checkout and QR Code Purchasing to Pingit |

Barclays has added another two services to its Pingit wallet – already downloaded by 1.8m Barclays and non-Barclays customers alike – adding a mobile checkout and a ‘buy it’...

Google Research: No Mobile Site = Lost Customers – Forbes

Google has increasingly pushed its advertising customers to create special mobile websites because, as we know all too well, most conventional websites look awful on a smartphone. Now, Google’s...

QR Codes: Are their Days Numbered?

While QR codes remain a widely used, relatively inexpensive medium in mobile marketing, many believe that the technology' s days are numbered. In an article posted on PR Daily,...

What is: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive experience that bridges the physical...

Pulling Back The Curtain On Text Message Mobile Marketing | Forbes

Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in...

Habits, Trends and Patterns of Gen-Y Mobile Banking Consumers | Novantas

Any bank or credit union that wants to win millennial consumers had better build a mobile-centric strategy or they will likely fall short. While most Gen Y consumers will use all...

Mobile Apps Retailing: Bringing the Best of Bricks and Clicks Together | Inside INdiana...

Imagine a customer comes into your store accompanied by salespeople from all your competitors. She examines a product—let’s say a toaster—and the rival salespeople start pointing out they have...

Geoaware

Geo-aware, ... allows advertisers to recommend certain actions based on the consumer’s relative position. Dynamic advertising and HTML5 have really helped this effort be successful, as advertisers are able...

Mobile Marketing: Sophisticated Mobile Targeting Is Key Feature of New Integrated Advertising Campaign

The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing...

Mobile Media Marketing

What has made mobile media marketing so popular? With the current increase in the use of mobile devices, marketers and advertisers see this as an opportunity and channel of passing...

Touchcode | Paper Goes Digital

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data -...

Digital Watermarks : Digimarc

With Digimarc® Discover, navigating between print and online content has never been easier. Readers need only point their smartphone or tablet at a digitally watermarked image, graphic element or...

About blippar – Mobile Augmented Reality Advertising | blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The company launched...

How Nivea Combined Creative Marketing with a Mobile Flare

Nivea has designed a magazine advertisement that doubles as a child-tracker designed for use at the beach. This creative marketing strategy takes the idea behind Nivea sunscreen and brings...

Internet of Things: Let’s Talk Connected Devices

As more and more devices “get smart,” the Internet of Things is set to ignite new ways of doing just about everything, from the rudimentary to the extraordinary.

The Multi-device Consumer

In Google’s 2012 report: “The New Multiscreen World,” Google found that 90% of multi-device consumers switch between screens over the course of the day, averaging three different combinations a...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...