Sunday, February 19, 2017

7 Stats Show Mobile Marketing is Crucial for Your Business | Entrepreneur.com

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons...

The Multi-device Consumer

In Google’s 2012 report: “The New Multiscreen World,” Google found that 90% of multi-device consumers switch between screens over the course of the day,...

The Case for Mobile Marketing: Why a Mobile Marketing Strategy is Indispensable to Your...

Mobile marketing is here to stay; businesses across all possible niches are starting to implement mobile marketing strategies successfully. And they have compelling reasons...

Optimized for Mobile: Responsive Web Design

Any business that delivers content via mobile devices faces the challenge of ensuring an optimized customer experience, regardless of the device the customer happens...

How Emerging Media has transformed the Customer Purchase Journey

The traditional customer purchase funnel is yet another casualty of emerging media: today’s customers neither enter nor exit the purchasing path at the same...

How Nivea Combined Creative Marketing with a Mobile Flare

Nivea has designed a magazine advertisement that doubles as a child-tracker designed for use at the beach. This creative marketing strategy takes the idea...

McDonald’s adds NFC games to restaurant tables • NFC World

McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. [youtube https://www.youtube.com/watch?v=c6ATOgEcR1U&w=853&h=480] Read More...

QR Codes: Are their Days Numbered?

While QR codes remain a widely used, relatively inexpensive medium in mobile marketing, many believe that the technology' s days are numbered. In an...

Top 10 Trends in Mobile Across Paid, Owned, Earned Media | Search Engine Watch

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing...

Hispanics Over-Index in Mobile Use For Local Shopping

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption...

Internet of Things: Let’s Talk Connected Devices

As more and more devices “get smart,” the Internet of Things is set to ignite new ways of doing just about everything, from the...

Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the...

Barclays Adds Checkout and QR Code Purchasing to Pingit |

Barclays has added another two services to its Pingit wallet – already downloaded by 1.8m Barclays and non-Barclays customers alike – adding a mobile...

Good Practices to Maximize your Mobile SEO

http://www.slideshare.net/slideshow/embed_code/16492765 Good Practices to Maximize Your Mobile SEO from Aleyda Solis

Mobile Apps Retailing: Bringing the Best of Bricks and Clicks Together | Inside INdiana...

Imagine a customer comes into your store accompanied by salespeople from all your competitors. She examines a product—let’s say a toaster—and the rival salespeople...

Digital Marketing Infographic for the Relationship Era

Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what...

IM Glossary: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive...

The ABCs of A/B Split Testing – Direct Marketing News

Imagine this scenario: A “freemium” dating site with millions of members and a mobile app is offering 15% off on an upgrade to a...

Why Mobile Shouldn’t Scare Small Business Marketers – Direct Marketing News

According to comScore, more than 57 percent of U.S. consumers own a smartphone. Not only is our country increasingly leading mobile lifestyles, but we're...

Why Should Marketers Care About Mobile Marketing?

To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO...

Multi-Screen and Consumer Behavior: What You Need to Know

Multi-screen viewers are here. It’s not about market segmentation, niche marketing, or mass advertising anymore. More people are multi-tasking across different devices. Hardly anyone...

Study: Mobile+TV Ads Work Way Better Than TV Ads Alone – Forbes

Who says multitasking doesn’t work? We notice and respond to ads much more on iPads and iPhones while we’re watching television than we do...

Google to Marketers: Go Mobile or Go Home – Forbes

As people do more and more of their online activities on smartphones and tablets, Google wants them to see its ads on those screens...

Google Research: No Mobile Site = Lost Customers – Forbes

Google has increasingly pushed its advertising customers to create special mobile websites because, as we know all too well, most conventional websites look awful...

The missing link in QR code and Facebook marketing – Mobile Marketer – Columns

Mobile marketing and QR codes are part of an established tradition of promotion for a variety of industries. However, that strategy often overlooks the...

QR Code Statistics – Smart Insights Digital Marketing Advice

I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working...

Forget QR codes: Your touchscreen can “read” this ink — Tech News and Analysis

Ever since the smartphone era began, companies have looked for ways to quickly get information from the offline product world onto the phone. Barcode...

Touchcode | Paper Goes Digital

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device...

About blippar – Mobile Augmented Reality Advertising | blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and...

Digital Watermarks : Digimarc

With Digimarc® Discover, navigating between print and online content has never been easier. Readers need only point their smartphone or tablet at a digitally...

Optimize Your Mobile Marketing Database – CRM Magazine

With an accurate and targeted mobile database, you can manage your customer opt-ins, identify communications preferences, monitor behavior, and capture and manage preference shifts....

13 Creative Ways to Use QR Codes for Marketing | Fast Company

QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of...

Location, Location, Location: Geo-marketing and Why it Matters

Source: blog.kissmetrics.com via Gotcha! Mobile Solutions on Pinterest

50 Creative Uses of QR Codes in Marketing & Communications | web marketing for...

QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a...

Starbucks Customers Pay For Drinks With QR Codes

It was on our radar some time back when Starbucks first launched their QR Code campaign in an effort to be in on the...

Mobile Media Marketing

What has made mobile media marketing so popular? With the current increase in the use of mobile devices, marketers and advertisers see this as an...

Pulling Back The Curtain On Text Message Mobile Marketing | Forbes

Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority...

How to Use QR Codes to Generate More Facebook Likes

Learn how to create Social QR Codes that will encourage fans and customers to like your Facebook Pages. Read More...

Mobile Marketing: Sophisticated Mobile Targeting Is Key Feature of New Integrated Advertising Campaign

The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of...

Geoaware

Geo-aware, ... allows advertisers to recommend certain actions based on the consumer’s relative position. Dynamic advertising and HTML5 have really helped this effort be...

Geofencing

With geofencing, a consumer inside aspecified area would be served an advertisement, while a consumer outside this area would not. Mobile devices allow for...

Geoaware

Geo-aware, ... allows advertisers to recommend certain actions based on the consumer’s relative position. Dynamic advertising and HTML5 have really helped this effort be...

Geofencing

With geofencing, a consumer inside aspecified area would be served an advertisement, while a consumer outside this area would not. Mobile devices allow for...