Optimized for Mobile: Responsive Web Design

Any business that delivers content via mobile devices faces the challenge of ensuring an optimized customer experience, regardless of the device the customer happens to be using. Responsive Web Design Responsive...

How Emerging Media has transformed the Customer Purchase Journey

The traditional customer purchase funnel is yet another casualty of emerging media: today’s customers neither enter nor exit the purchasing path at the same point. This has created the...

How Nivea Combined Creative Marketing with a Mobile Flare

Nivea has designed a magazine advertisement that doubles as a child-tracker designed for use at the beach. This creative marketing strategy takes the idea behind Nivea sunscreen and brings...

McDonald’s adds NFC games to restaurant tables • NFC World

McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. [youtube https://www.youtube.com/watch?v=c6ATOgEcR1U&w=853&h=480] Read More...

QR Codes: Are their Days Numbered?

While QR codes remain a widely used, relatively inexpensive medium in mobile marketing, many believe that the technology' s days are numbered. In an article posted on PR Daily,...

Top 10 Trends in Mobile Across Paid, Owned, Earned Media | Search Engine Watch

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here...

Hispanics Over-Index in Mobile Use For Local Shopping

In many respects, research shows Hispanics to be ahead of the curve in terms of various mobile and online behaviors, ranging from smartphone adoption to online sharing activity and...

Internet of Things: Let’s Talk Connected Devices

As more and more devices “get smart,” the Internet of Things is set to ignite new ways of doing just about everything, from the rudimentary to the extraordinary.

Context

Forrester defines “context” as “the sum total of what your customer has told you and is experiencing at his moment of engagement.” Context includes: Situation: the current location, altitude, and speed...

Barclays Adds Checkout and QR Code Purchasing to Pingit |

Barclays has added another two services to its Pingit wallet – already downloaded by 1.8m Barclays and non-Barclays customers alike – adding a mobile checkout and a ‘buy it’...

Good Practices to Maximize your Mobile SEO

Good Practices to Maximize Your Mobile SEO from Aleyda Solis

Mobile Apps Retailing: Bringing the Best of Bricks and Clicks Together | Inside INdiana...

Imagine a customer comes into your store accompanied by salespeople from all your competitors. She examines a product—let’s say a toaster—and the rival salespeople start pointing out they have...

Digital Marketing Infographic for the Relationship Era

Responsys recently conducted a survey of U.S. consumers and found that personalization in digital marketing – truly understanding who your customers are and what they’re interested in – leads...

What is: Augmented Reality

Augmented Reality (AR) is a form of virtual reality in which the physical, real-world environment is duplicated inside a computer. It offers an immersive experience that bridges the physical...

The ABCs of A/B Split Testing – Direct Marketing News

Imagine this scenario: A “freemium” dating site with millions of members and a mobile app is offering 15% off on an upgrade to a premium membership. The company identifies...

Why Mobile Shouldn’t Scare Small Business Marketers – Direct Marketing News

According to comScore, more than 57 percent of U.S. consumers own a smartphone. Not only is our country increasingly leading mobile lifestyles, but we're on the brink of becoming...

Why Should Marketers Care About Mobile Marketing?

To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Associationand...

Multi-Screen and Consumer Behavior: What You Need to Know

Multi-screen viewers are here. It’s not about market segmentation, niche marketing, or mass advertising anymore. More people are multi-tasking across different devices. Hardly anyone is faithful to one device....

Study: Mobile+TV Ads Work Way Better Than TV Ads Alone – Forbes

Who says multitasking doesn’t work? We notice and respond to ads much more on iPads and iPhones while we’re watching television than we do to TV ads alone, according...

Google to Marketers: Go Mobile or Go Home – Forbes

As people do more and more of their online activities on smartphones and tablets, Google wants them to see its ads on those screens too. Problem is, marketers have...

Google Research: No Mobile Site = Lost Customers – Forbes

Google has increasingly pushed its advertising customers to create special mobile websites because, as we know all too well, most conventional websites look awful on a smartphone. Now, Google’s...

The missing link in QR code and Facebook marketing – Mobile Marketer – Columns

Mobile marketing and QR codes are part of an established tradition of promotion for a variety of industries. However, that strategy often overlooks the added importance of social media,...

QR Code Statistics – Smart Insights Digital Marketing Advice

I’ve had a nagging doubt in my mind about the response rates – no one seems to be sharing success stories. Either it’s working fantastically well for QR code...

Forget QR codes: Your touchscreen can “read” this ink — Tech News and Analysis

Ever since the smartphone era began, companies have looked for ways to quickly get information from the offline product world onto the phone. Barcode scanning and QR codes work,...

Touchcode | Paper Goes Digital

Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data -...

About blippar – Mobile Augmented Reality Advertising | blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The company launched...

Digital Watermarks : Digimarc

With Digimarc® Discover, navigating between print and online content has never been easier. Readers need only point their smartphone or tablet at a digitally watermarked image, graphic element or...

Optimize Your Mobile Marketing Database – CRM Magazine

With an accurate and targeted mobile database, you can manage your customer opt-ins, identify communications preferences, monitor behavior, and capture and manage preference shifts. Without it, you limit the...

13 Creative Ways to Use QR Codes for Marketing | Fast Company

QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your...

Location, Location, Location: Geo-marketing and Why it Matters

Source: blog.kissmetrics.com via Gotcha! Mobile Solutions on Pinterest

50 Creative Uses of QR Codes in Marketing & Communications | web marketing for...

QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and...

Starbucks Customers Pay For Drinks With QR Codes

It was on our radar some time back when Starbucks first launched their QR Code campaign in an effort to be in on the game as earlier as possible...

Mobile Media Marketing

What has made mobile media marketing so popular? With the current increase in the use of mobile devices, marketers and advertisers see this as an opportunity and channel of passing...

Pulling Back The Curtain On Text Message Mobile Marketing | Forbes

Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in...

How to Use QR Codes to Generate More Facebook Likes

Learn how to create Social QR Codes that will encourage fans and customers to like your Facebook Pages. Read More...

Mobile Marketing: Sophisticated Mobile Targeting Is Key Feature of New Integrated Advertising Campaign

The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing...

Geoaware

Geo-aware, ... allows advertisers to recommend certain actions based on the consumer’s relative position. Dynamic advertising and HTML5 have really helped this effort be successful, as advertisers are able...

Geofencing

With geofencing, a consumer inside aspecified area would be served an advertisement, while a consumer outside this area would not. Mobile devices allow for this to be possible and...

Geoaware

Geo-aware, ... allows advertisers to recommend certain actions based on the consumer’s relative position. Dynamic advertising and HTML5 have really helped this effort be successful, as advertisers are able...

Geofencing

With geofencing, a consumer inside aspecified area would be served an advertisement, while a consumer outside this area would not. Mobile devices allow for this to be possible and...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...