Link Building

Nofollow

Attribute used to prevent a link from passing link authority. Commonly used on sites with user generated content, like in blog comments. The code to use nofollow on a link...

Outbound Link

A link from one website pointing at another external website. Some webmasters believe in link hoarding, but linking out to useful relevant related documents is an easy way to help...

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make sense that popular...

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical data

Link Farm

Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Link Popularity

The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller sample of known linkage data...

Inbound Link

Link pointing to one website from another website. Most search engines allow you to see a sample of links pointing to a document by searching using the link: function. For...

External Link

Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site...

Deep Link

A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing at interior pages. When you...

The Most Creative Link Building Post Ever

Jon Cooper emailed ~50 high profile SEOs in the industry asking them one simple question: “What was the most creative way you, or someone you know, got a link?” That was the...

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...