WordPress

Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution. If you are serious about building a brand or making money online you should...

Wikipedia

Free online collaborative encyclopedia using wiki software. See also: Wikipedia

White Hat SEO

Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers. Within that highly profitable...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: W

Web 2.0 A term coined to loosely describe Web-based services such as blogs, wiki sites, and social networks that emphasize online collaboration and content-sharing among users. Whois Each domain has an owner of...

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...