Taxonomy

Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

Term Frequency

A measure of how frequently a keyword appears amongst a collection of documents.

Toolbar

Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These...

TrustRank

Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions. See also: TrustRank algorithm - my review...

Telnet

Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Typepad

Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as...

Title

The title element is used to describe the contents of a document. The title is one of the most important aspects to doing SEO on a web page. Each page...

Thesaurus

Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...