Telnet

Internet service allowing a remote computer to log into a local one for projects such as script initialization or manipulation.

Term Frequency

A measure of how frequently a keyword appears amongst a collection of documents.

Term Vector Database

A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most relevant documents...

Text Link Ads

Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention to text links than some...

Thesaurus

Synonym directory search engines use to help increase return relevancy. Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords to target.

Title

The title element is used to describe the contents of a document. The title is one of the most important aspects to doing SEO on a web page. Each page...

Toolbar

Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These...

Topic-Sensitive PageRank

Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores. See also: Topic-Sensitive PageRank - official research paper on the topic How To Prosper With...

Tags

Tagging, tags (see Bookmarks)

Latest article

The Marketing Role and Owning the P&L

The marketing role is always evolving.  Increasingly marketers are taking on P&L responsibility.  CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L.  As Gartner’s Jake Sorofman said, “Over...

7 Deadly Sins of Innovation

One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things. This summer, a Swedish clinical psychologist named Samuel West...

The Tension of Data-Driven Creative

We need both art and science in marketing — the “MadMen” and “MathMen.” I think the most compelling campaigns of the future will bring together the greatest creativity and the greatest insight informed by data. But creatives and data scientists can make uneasy bedfellows....

How to Write a Creative Brief

Marketing creative can only be as good as the creative brief that went into it. Yet creative briefs are frequently one of the more overlooked parts of the creative process. Creative briefs are often neither creative nor brief. I like how Creative Director Howard Margulies...