Stemming

Using the stem of a word to help satisfy search relevancy requirements. EX: searching for swimming can return results which contain swim. This usually enhances the quality of search...

Splash Page

Feature rich or elegantly designed beautiful web page which typically offers poor usability and does not offer search engines much content to index. Make sure your home page has relevant...

Singular Value Decomposition

The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents. Important steps: Stemming: taking in account...

Siphoning

Techniques used to steal another web sites traffic, including the use of spyware or cybersquatting.

Social Video Marketing (SVM)

Social video marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social...

Search Engine

A tool or device used to find relevant information. Search engines consist of a spider, index, relevancy algorithms and search results.

Social Graph

Facebook CEO Mark Zuckerberg defines the social graph as "the network of connections and relationships between people on the service. It's the reason Facebook works." Read more...  

Supplemental Results

Documents which generally are trusted less and rank lower than documents in the main search index. Some search engines, such as Google, have multiple indicies. Documents which are not well...

Server

Computer used to host files and serve them to the WWW. Dedicated servers usually run from $100 to $500 a month. Virtual servers typically run from $5 to $50 per...

Server Logs

Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as analytics software. Not...

SWOT

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A...

Spider

Search engine crawlers which search or "spider" the web for pages to include in the index. Many non-traditional search companies have different spiders which perform other applications. For example, TurnItInBot...

Social Media

“Social media includes web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organizations, communities, and individuals. Social media are social software which mediate...

Spam

Unsolicited email messages. Search engines also like to outsource their relevancy issues by calling low quality search results spam. They have vague ever changing guidelines which determine what marketing techniques...

SERP

Search Engine Results Page is the page on which the search engines show the results for a search query.

Stop Words

Common words (ex: a, to, and, is ...) which add little relevancy to a search query, and are thus are removed from the search query prior to finding relevant...

Search Marketing

Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.

Site Map

Page which can be used to help give search engines a secondary route to navigate through your site. Tips: On large websites the on page navigation should help search engines find...

Social Graph

The Social Graph is "the idea that if you mapped out all the connections between people and the things they care about, it would form a graph that connects...

Social Business (SB)

A Social Business (SB) is a non-dividend company created to solve a social problem. Like an NGO, it has a social mission, but like a business, it generates its...

Search History

Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable. Search engines may also determine what...

SEO

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search...

SEM

Search engine marketing. Also known as: Search Marketing

SEO Copywriting

Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries. There are two main ways to write...

Social News

A Social Bookmarking website that focuses on current news   or a specific type of news such as sports or entertainment.   See Also: Social Bookmarking Digg.com, Redditt.com, Netscape.com

SOCIAL

http://i.po.st/share/script/post-widget.js#publisherKey=urgos9acd13klpi5fbb7

Scumware

Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software does.

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