Registrar

A company which allows you to register domain names.

Referrer

The source from which a website visitor came from

Regular Expressions

Regular expressions are special characters that match or capture portions of a field, as well as the rules that govern all characters. Most of the filters included in Google...

Robots.txt

A file which sits in the root of a site and tells search engines which files not to crawl. Some search engines will still list your URLs as URL...

Relevancy

A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since commercial ads also show in the search results. See...

Reverse Index

An index of keywords which stores records of matching documents that contain those keywords. See also: Google: a Behind the Scenes Look - video where Jeff Dean talks about Google's architecture FantomNews...

ROI

Return on Investment is a measure of how much return you receive from each marketing dollar. While ROI is a somewhat sophisticated measurement, some search marketers prefer to account for...

Redirect

A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used for a temporary...

Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...