Reputation Management

Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.

Resubmission

Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money for a worthless service. Rewrite (see URL...

Reverse Index

An index of keywords which stores records of matching documents that contain those keywords. See also: Google: a Behind the Scenes Look - video where Jeff Dean talks about Google's architecture FantomNews...

Reciprocal Links

Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes. When sites link naturally there is...

Redirect

A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used for a temporary...

Registrar

A company which allows you to register domain names.

Reinclusion

If a site has been penalized for spamming they may fix the infraction and ask for reinclusion. Depending on the severity of the infraction and the brand strength of...

Referrer

The source from which a website visitor came from

Relative Link

A link which shows the relation of the current URL to the URL of the page being linked at. Some links only show relative link paths instead of having...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...