Mindshare

A measure of the amount of people who think of you or your product when thinking of products in your category.   Sites with strong mindshare, top rankings, or a strong...

Meta Keywords

The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for a meta keyword tag looks...

Scaling, Multi-Dimensional

The process of taking shapshots of documents in a database to discover topical clusters through the use of latent semantic indexing. Multi dimensional scaling is more efficient than singular...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: M

Manual Review All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link...

Meta Search

A search engine which pulls top ranked results from multiple other search engines and rearranges them into a new result set. See also: Myriad Search - an ad free meta search...

Manual Review

All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link...

Glossary: Meme

In The Selfish Gene Richard Dawkins defines a meme as "a unit of cultural transmission, or a unit of imitation." Many people use the word meme to refer to...

Meta Tags

People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these. The page title is highly important. The meta description...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...