Meta Description

The meta description tag is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be relevant and unique to the...

Mirror Site

Site which mirrors (or duplicates) the contents of another website. Generally search engines prefer not to index duplicate content. The one exception to this is that if you are a...

Meta Refresh

A meta tag used to make a browser refresh to another URL location. A meta refresh looks like this <meta http-equiv="refresh" content="10;url=http://www.site.com/folder/page.htm"> Generally in most cases it is preferred to use a...

Manual Review

All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link...

Movable Type

For sale blogging software which allows you to host a blog on your website. Movable Type is typically much harder to install that Wordpress is. See also: Movable Type

Scaling, Multi-Dimensional

The process of taking shapshots of documents in a database to discover topical clusters through the use of latent semantic indexing. Multi dimensional scaling is more efficient than singular...

Meta Tags

People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these. The page title is highly important. The meta description...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: M

Manual Review All major search engines combine a manual review process with their automated relevancy algorithms to help catch search spam and train their relevancy algorithms. Abnormal usage data or link...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...