Landing Page Quality Scores

A measure used by Google to help filter noisy ads out of their AdWords program. When Google AdWords launched affiliates and arbitrage players made up a large portion of their...

Long Tail

Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits. How does the long tail...

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make sense that popular...

Link Baiting

The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social...

Link

A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.

Log Files

Server files which show you what your leading sources of traffic are and what people are search for to find your website. Log files do not typically show as much...

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical data

Landing Page

The page on which a visitor arrives after clicking on a link or advertisement.

Link Farm

Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.

Live.com

New search platform provided by Microsoft. See also: Live.com

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...