Long Tail

Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the...

Link Baiting

The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting...

Link

A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a...

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it...

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical data

Link Farm

Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Log Files

Server files which show you what your leading sources of traffic are and what people are search for to find your website. Log files do...

Link Popularity

The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller...

Live.com

New search platform provided by Microsoft. See also: Live.com

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