Long Tail

Phrase describing how for any category of product being sold there is much more aggregate demand for the non-hits than there is for the hits. How does the long tail...

Link Baiting

The art of targeting, creating, and formatting information that provokes the target audience to point high quality links at your site. Many link baiting techniques are targeted at social...

Link

A citation from one web document to another web document or another position in the same document. Most major search engines consider links as a vote of trust.

Link Bursts

A rapid increase in the quantity of links pointing at a website. When links occur naturally they generally develop over time. In some cases it may make sense that popular...

Link Churn

The rate at which a site loses links. See also: Information retrieval based on historical data

Link Farm

Website or group of websites which exercises little to no editorial control when linking to other sites. FFA pages, for example, are link farms.

Link Equity

A measure of how strong a site is based on its inbound link popularity and the authority of the sites providing those links.

Log Files

Server files which show you what your leading sources of traffic are and what people are search for to find your website. Log files do not typically show as much...

Link Popularity

The number of links pointing at a website. For competitive search queries link quality counts much more than link quantity. Google typically shows a smaller sample of known linkage data...

Live.com

New search platform provided by Microsoft. See also: Live.com

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...