Internet

Vast worldwide network of computers connected via TCP/IP.

ISP

Internet Service Providers sell end users access to the web. Some of these companies also sell usage data to web analytics companies. Italics (see emphasis)

Index

Collection of data used as bank to search through to find a match to a user fed query. The larger search engines have billions of documents in their catalogs. When...

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page...

IDF

Inverse Document Frequency is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents in database / documents...

IP Address

Internet Protocol Address. Every computer connected to the internet has an IP address. Some websites and servers have unique IP addresses, but most web hosts host multiple websites on...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: I

Inverse Document Frequency (IDF) Inverse Document Frequency is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents...

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