Inktomi

Search engine which pioneered the paid inclusion business model. Inktomi was bought by Yahoo! at the end of 2002. Internal Navigation (see Navigation)

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page...

Internal Link

Link from one page on a site to another page on the same site. It is preferential to use descriptive internal linking to make it easy for search engines to...

Internet

Vast worldwide network of computers connected via TCP/IP.

Internet Explorer

Microsoft's web browser. After they beat out Netscape's browser on the marketshare front they failed to innovate on any level for about 5 years, until Firefox forced them to. See...

ISP

Internet Service Providers sell end users access to the web. Some of these companies also sell usage data to web analytics companies. Italics (see emphasis)
the ultimate inbound marketing glossary

Inbound Marketing Glossary: I

Inverse Document Frequency (IDF) Inverse Document Frequency is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents...

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...