Inktomi

Search engine which pioneered the paid inclusion business model. Inktomi was bought by Yahoo! at the end of 2002. Internal Navigation (see Navigation)

Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page...

Internal Link

Link from one page on a site to another page on the same site. It is preferential to use descriptive internal linking to make it easy for search engines to...

Internet

Vast worldwide network of computers connected via TCP/IP.

Internet Explorer

Microsoft's web browser. After they beat out Netscape's browser on the marketshare front they failed to innovate on any level for about 5 years, until Firefox forced them to. See...

ISP

Internet Service Providers sell end users access to the web. Some of these companies also sell usage data to web analytics companies. Italics (see emphasis)
the ultimate inbound marketing glossary

Inbound Marketing Glossary: I

Inverse Document Frequency (IDF) Inverse Document Frequency is a term used to help determine the position of a term in a vector space model. IDF = log ( total documents...

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5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...