Hub

Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub sites. A topical...

.htacces

Apache directory-level configuration file which can be used to password protect or redirect files. As a note of caution, make sure you copy your current .htaccess file before editing it,...

Headline

The title of an article or story.

Define: Bounce Rate | Google Analytics

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number...

Hidden Text

SEO technique used to show search engine spiders text that human visitors do not see. While some sites may get away with it for a while, generally the risk to...

HTML

HyperText Markup Language is the language in which pages on the World Wide Web are created. Some newer web pages are also formatted in XHTML. See also: W3C: HTML Home Page

Latest article

Instagram for Business: How to Build an Audience of Followers for Your Brand

We already know that instagram is a great place for posting selfies and photos of food but did you know that instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that instagram provides brands with 25% more engagement over other social...

6 Changes We Thought Google Would Make to SEO But They Still Haven’t –...

From Google's interpretation of rel="canonical" to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today's Whiteboard Friday, Rand details six of those areas. Let us know...
content marketing mistakes

5 Content Marketing Mistakes (and How to Avoid Them)

You create content, publish it, and then sit back to wait for a stampede of traffic, leads and sales. It never comes. A few months (or weeks) later, you give up. If this is your experience with content marketing, you’re guilty of repeating one or more of the same content...