Headings

The heading element briefly describes the subject of the section it introduces. Heading elements go from H1 to H6 with the lower numbered headings being most important. You should only...

Hilltop

Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents

Hijacking

Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.

Home Page

The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and...

Hub

Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub sites. A topical...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: H

Home Page The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and...

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

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Artificial Intelligence Hype

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How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...