Google OneBox

Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned...

Google Sitelinks

On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list numerous deep links to...

Google Dance

In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer...

Google Bombing

Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text. See also: Google search: miserable...

Google Keyword Tool

Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: G

GAP Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also: Google Advertising Professional program Google The world’s leading search engine in terms of reach. Google pioneered...

Google Supplemental Index

Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if the URLs are excessively...

Google Trends

Tool which allows you to see how Google search volumes for a particular keyword change over time. See also: Google Trends

Google Website Optimizer

Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. See also: Google Website Optimizer

GoogleBot

Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. See also: Google's crawl caching proxy Google AdSense (see...

Google

The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin. See...

Google Checkout

Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets. See also: Google Checkout

Google Base

Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure...

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