GAP

Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also:  Google Advertising Professional program

Google Sitemaps

Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it in their...

Google Website Optimizer

Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. See also: Google Website Optimizer

Google Base

Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure...

Google Bombing

Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text. See also: Google search: miserable...

GoogleBot

Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. See also: Google's crawl caching proxy Google AdSense (see...

Google Keyword Tool

Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site...

Google Supplemental Index

Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if the URLs are excessively...

Google Trends

Tool which allows you to see how Google search volumes for a particular keyword change over time. See also: Google Trends

Google

The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank. Google was created by Stanford students Larry Page and Sergey Brin. See...

Google Checkout

Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets. See also: Google Checkout

Google Traffic Estimator

Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword. If you do not submit a bid price the tool will...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: G

GAP Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also: Google Advertising Professional program Google The world’s leading search engine in terms of reach. Google pioneered...

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