Google Sitemaps

Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it in their...

GAP

Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also:  Google Advertising Professional program

Google Trends

Tool which allows you to see how Google search volumes for a particular keyword change over time. See also: Google Trends

GoogleBot

Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. See also: Google's crawl caching proxy Google AdSense (see...

Google Bombing

Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text. See also: Google search: miserable...

Google Bowling

Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website. Typically it is easier to bowl new sites...

Google OneBox

Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News, Google Base, and other Google owned...

Google Base

Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are commercial in nature, and how they should structure...

Google Keyword Tool

Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords Google thinks are relevant to your site...

Google Checkout

Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets. See also: Google Checkout

Google Dance

In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index, Google no longer...

Google Website Optimizer

Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. See also: Google Website Optimizer
the ultimate inbound marketing glossary

Inbound Marketing Glossary: G

GAP Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers. See also: Google Advertising Professional program Google The world’s leading search engine in terms of reach. Google pioneered...

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Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...