FFA

Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much weight in search relevancy algorithms because many...

Firefox

Popular extensible open source web browser. See also: Download Firefox

FTP

File Transfer Protocol is a protocol for transferring data between computers. Many content management systems (such as blogging platforms) include FTP capabilities. Web development software such as Dreamweaver also comes...

Fuzzy Search

Search which will find matching terms when terms are misspelled (or fuzzy). Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the misspellings at...
the ultimate inbound marketing glossary

Inbound Marketing Glossary: F

Free to End User (FTEU) This is an application that is made available to an end-user at no cost other than an opt-in subscription. The SMS/ MMS costs that would...

Favicon

Favorites Icon is a small icon which appears next to URLs in a web browser. Upload an image named favicon.ico in the root of your site to have your...

Fresh Content

Content which is dynamic in nature and gives people a reason to keep paying attention to your website. Many SEOs talk up fresh content, but fresh content does not generally...

Fair Use

The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder. Fair use is covered in section 107 of the Copyright code. See...

Latest article

Right Person, Right Message, Right Time

Reaching the right person with the right message at the right time has long been the holy grail of marketing. The technology and data is tantalizingly close, and yet context and intent remain elusive. Personalized marketing is still wasted if it hits the wrong...

Presenting your Ideas

This is in the vein of my “How to Write a PowerPoint Pitch” cartoon a couple weeks ago. Presenters often apologetically refer to overly busy slides in their presentations as “eye charts”. If you ever feel compelled on-stage to apologize for showing an “eye...

Artificial Intelligence Hype

Marketers are increasingly excited about the potential of AI. L’Oréal chief digital officer Lubomira Rochet described a commonly shared sentiment: “I believe AI is as big a revolution as the internet itself. It’s going to power more of our interactions with our consumers, be it through advertising,...

How to Write a PowerPoint Pitch

The surest way to stifle an idea is to write a longwinded presentation deck about it.  PowerPoint, Keynote, and Prezi are powerful tools, but the power comes in how they’re used.  A weighty presentation deck can get in the way of the idea itself. The classic Mark...